The Future of UK Bookmakers

October 07, 2020

The Future of UK Bookmakers


The UK gambling industry is one of the largest regulated industries in the world and continues to grow each year. It is believed that the UK Gambling Commission (UKGC) has over 100,000 employees, a massive contribution to job availability in the country for themselves and in turn the UK government.

The UK gambling industry is one of the most well-regulated industries and with the massive explosion and adoption of technology over the last decade, it has seen unprecedented changes first in the online sphere and now in later years the development of the mobile market and its accessibility.

All of the UK most popular betting platforms are moving in the direction of online play that is mobile optimized. This was hugely popularized in 2020 with the outbreak of Covid19. Many high street bookmakers were forced to look at their online options and most began punting big online markets such as virtual sport, esports and even casino offerings.

Going forward this could change the way the more traditional UK bookmakers go about their business. They have now begun to embrace markets that are not affected by external circumstances and can bring great excitement and reward to the UK betting industry.

Other Game Changers

There is an ongoing call for the UK government to impose higher taxes on the industry. The argument is that this will help curb gambling-related harm. The committee chairperson say that the government needs to put the protection of gamblers above the enriching of casino platforms.

On the other hand online casino owners are saying that harsher regulations and taxes could force players into the unscrupulous world of the black market. For example CEO of GVC Holdings, Kenny Alexander argues that it would be more effective for bookmakers to reduce advertising budgets to spend on the research and development of support for responsible gambling.

Which Top UK Most Popular Betting Platforms To Visit

There are many great new online Bookmakers that offer punters excellent odds, wide lines, and multiple markets. This list grows daily. Here we look at UK most popular casinos some big-name brands that have been around for a while. These are tried and tested brands that have developed from land-based in to the online and mobile bookmaking arena.

Mansion Bet

Over the years has become synonymous with excellent trustworthy betting for a variety of parties. The site not only offers a great selection of sports as well as a unique In Play tab, but they also cater to casino lovers. In addition, players will be able to enjoy great promotions that will make this even a greater betting experience.


Hands down Ladsbroke has been serving the UK betting market for years, and is one of the world’s leading bookmakers. The Company was established in 1886, and in addition to their extensive retail presence, it is a world leader in online and mobile betting. They offer thousands of betting markets daily. Ladbrokes practices secure betting by using the latest security. They offer their expertise and services 24/7 around the year.


Having started in 1997, Unibet's main goal was for them to help players make more informed bets. The site embraces both sports and casino. Unibet is part of the Kindred Group, one of the largest online gambling companies in the world that encourages responsible and sustainable gambling. Bettors are sure to find everything they are looking for in a bookmaker including wide betting markets, and a trustworthy partner.

SportingBet is all about the biggest and the best in sports action. They bring fun and winning to the sports arena, big time. Regardless of whether players are first-timers or practiced big hitters, has it all. They offer up to 30,000 bets in more than 90 sports, as well as a real life betting atmosphere and they throw in a bit of casino action.

William Hill

Talk about a UK top online betting platform. It doesn’t get better than William Hill. The brand has established itself as a top-notch bookmaker for sports lovers in the UK. Visitors to the brand will have access to loads of all the best sports in the industry with an added advantage of not just casino but live casino also.

The Future of UK Bookmakers

What the future holds for UK bookmakers is anyone's guess but with the massive industry that it is, the future looks bright. Online and mobile betting have certainly upped the opportunity for Bookmakers to spread their bets across a wider and easily accessible market place which can only bode well for the already booming industry.