The impact of digital technology on sports betting

February 11, 2021

The impact of digital technology on sports betting


Technology has evolved the world in so many ways. We’ve gone from having these monstrous sized black and white Television sets to swish looking flat screen, curved panels on our walls that display content in 4K with HDR making colours stand out more. We’ve gone from having cellular phones the size of your head, and that could arguably be used to build a house, to now having devices that we literally use for everything in our day-to-day life like checking emails and watching our favourite shows and movies.

And one such industry that has seen technology advance its operations over the years is sports betting. It used to be that you would simply walk into a bookmaker to place bets on the football, or at a window down the horse track. If you lost, that was it, if you won, they’d give you money. It was a pretty simple time. I even remember in my early childhood you’d get people going around door-to-door doing the pools, which was like a lottery. You’d be given a list of fixtures, and mark down your results and see if they’d come in for a big payout, much like waiting for lotto numbers to come in.

But times have changed, and the industry has changed too. But how so? Well, let’s take a look.

Online Betting

One of the oldest technological advancements thanks to the creation of the internet saw your favourite bookmakers making their own websites. No longer did you have to go down to your local shop, you could sit and place bets from the comfort of your armchair. And as time has gone on, new features have been brought into play as well.

You can now bet in play, so it’s no longer a case of making a bet before an event, you can bet on things happening in real-time. Which has introduced new markets to bet on like who the next goalscorer will be or the next player to be shown a card. It really has evolved how things operate.

It has even come as far as being able to use these sites to track, and even in some circumstances, view results, as many sportsbooks actually showcase some events like South American football for example. Meaning it has created a new place to go for people to watch the sports they love, without the need of paying a cable or satellite subscription.


The next evolution from online betting was inevitable. After the introduction of smartphones, the next logical step was to expand from their online presence, and jump right into the hands of bettors. Offering them a simple way to connect to their account to place and monitor their bets from.

And best of all, you no longer had to watch the games, or even pay attention, because thanks to push notifications, your apps will let you know when significant things happen in play. A great feature if you’re missing the game at work but want to keep updated with what is going on. It literally doubles up as a real-time result tracker.

The sports themselves

It’s not all necessarily beneficial though. Another way technology has impacted sports betting companies is in the sports themselves. Take football for example, they’ve introduced the Video Assistant Referee (VAR), in order to help clear up decisions that may have something to do with offside, or where the on-pitch official has made a mistake. And whilst they are getting more decisions right than wrong, there is still a massive debate about the use of the technology and interpretation of the rules.

Many of these overturned decisions, including some wrongly so, will have affected bettors where they may have backed a certain market, thinking they’ve just won some mega money, when actually, the decision gets overturned. Now some bookmakers are more generous than others, and may make a justice payout to correct the mistakes made by VAR, but others will be reaping the rewards of the introduction of this newly instated technology.

What changes have you noticed?

So there we have three of the biggest impacts we’ve seen technology have on sports betting over the years. It’s by no means a limited list, there are numerous other changes out there as well. In fact, we’re sure you could think of some yourselves, so why don’t you let us know in the comments or on social media what changes you’ve seen happen to the industry, and whether you approve of them or not.

Nov 30 2021 - Who Are the Favourites for This Year’s Premier League Golden Boot?
Nov 30 2021 - Which Football Managers are Having the Most Success this Season?
Nov 30 2021 - Irish Betting Sites
Nov 26 2021 - Football Betting
Nov 18 2021 - Did the supercomputer predictions of the premier league get it right?
Nov 03 2021 - Premier League Football Betting
Oct 28 2021 - The Race for The Premier League Title 2021-22
Oct 13 2021 - What Surprising Interests Do Footballers Have Outside of Football?
Oct 01 2021 - A Quick Look at the Top Premiere League Footballers from Thailand
Sep 23 2021 - West Ham vs. Manchester United post match analysis
Sep 08 2021 - Remarkable Cristiano Ronaldo Facts & Figures
Sep 01 2021 - Why Pep needs Harry to Secure Another Premier League Title
Sep 01 2021 - Can Manchester United's New Signings Break City's Grasp on The Title This Season?
Aug 31 2021 - How to Choose the Best Football Betting Site
Aug 19 2021 - What is RTP and How You Can Determine It
Jul 30 2021 - Which Football Players Play in Casinos And Gambling Games
Jul 27 2021 - The Best Football-Themed Games
Jul 21 2021 - Four Reasons Why Liverpool Will Have a Better 2021/22 EPL season
Jul 06 2021 - Your Most Important Bet: How to Choose the Right Bookmaker
Jun 23 2021 - These Euro 2020 Wagers Are Worthy Of Consideration
Jun 21 2021 - Why United Will Win The League Next Year
Jun 21 2021 - Football Will Finally Be Back Next Season
Jun 08 2021 - Who are the Golden Boot favourites ahead of the Euros?
Jun 08 2021 - Why Football is a Numbers Game
Jun 07 2021 - 7 of the Most Fascinating Sports Trivia Tidbits
May 30 2021 - Social Media and Influencer Marketing Informs Sports Fans
May 06 2021 - How to Start Mobile Football Betting in 2021
May 04 2021 - Latest Tips for Betting on Matches
Apr 26 2021 - Chelsea v Leicester – FA Cup Final Preview
Feb 11 2021 - The impact of digital technology on sports betting
Dec 16 2020 - Top 5 Reasons Why the Whole World Is Crazy About Football
Dec 15 2020 - PSG And Istanbul Match Abandoned Due To Racism Controversy
Nov 10 2020 - How does online gambling work?
Oct 22 2020 - Football Betting: Tips On Finding the Right Online Betting Site
Oct 15 2020 - How Knowing Your Statistics Can Help with Betting
Oct 07 2020 - The Future of UK Bookmakers
Sep 07 2020 - Premier League 20/21 Season Preview
Aug 14 2020 - Sancho, Torres, Grealish: Tracking Major Transfers in the English Premier League
Jul 13 2020 - Founder Guerassim Nikolov Introduces the Kits for Africa Campaign from SportPesa
May 06 2020 - The Future of Football After COVID-19
Apr 27 2020 - Asia Top Sports Betting Bookies
Mar 11 2020 - Premier League News
Mar 04 2020 - The Betting Boom
Mar 03 2020 - Are Man City Bluffing?
Feb 19 2020 - How to leverage statistics and data for betting right in the premier league?
Feb 12 2020 - VAR Controversy - 3 Other Sports That Show How It’s Done
Jan 30 2020 - EURO 2020 first look and group stage predictions
Jan 28 2020 - Euro 2020 Playoffs - Who Will Make It to the Competition?
Jan 21 2020 - Which teams are at risk of falling through the Premier League relegation trapdoor in 2020?
Dec 27 2019 - Amazon Prime Begins its Journey into Football Broadcasting
Sep 01 2019 - Latest updates from English Premier League 2019/20 season and betting involved and best slots
Aug 02 2019 - Partners up with Watford F. C. in a 3-Year Deal
Aug 01 2019 - Who will win EPL 2019/2020 Season?
Jul 09 2019 - Opening Premier League Fixtures: Pinpointing the Betting Value
Jun 21 2019 - Premier League Fixtures 2019-20 announced
May 30 2019 - The Latest Scoop on Arsenal Transfers
May 30 2019 - How will the newly promoted teams get on in the Premier League next season?
May 15 2019 - A Look at the Two All English Finals
May 15 2019 - Suarez Flies Home
Apr 30 2019 - Will the Premier League Winner be Red or Blue?
Apr 29 2019 - The race for promotion. Who will be in the Championship Playoff finals?
Apr 05 2019 - The Big Premier League survival gamble – winners and losers so far!
Mar 24 2019 - The upcoming Summer Transfer session
Mar 13 2019 - Premiership Update - The Decisive Stage
Jun 24 2018 - 2018 FIFA World Cup 2018, Russia
Jun 13 2018 - The kits that should be hits at Russia 18
May 25 2018 - Behind the Scenes in the 2018 May Transfer Window
Feb 20 2018 - What are England’s chances of winning the World Cup 2018?
Jan 08 2018 - Conspiracy Theories Surrounding the Clasico
Dec 14 2017 - The Sounds and Sights of Five Extraordinary Minutes
Sep 06 2017 - Mkhitaryan and Richarlison Dominate
Oct 31 2016 - A Bluffer’s Guide To The Top Four’s Fixtures This Weekend
Oct 06 2016 - Draw No Bet as a Football Betting Strategy
Aug 08 2016 - National League - no match stats for 2016/2017
May 28 2016 - Article on Untold Arsenal
Apr 04 2016 - New Form Page
Dec 14 2015 - KUMB Article
Nov 21 2015 - Shots on Target revisited